Method, System And Computer Storage Medium For Displaying Microblog Wall

ABSTRACT

Method, system and computer storage medium for displaying microblog wall are disclosed. The method includes: obtaining microblog messages of a specified topic; obtaining a set display duration of the microblog messages; pulling the microblog messages according to a specified time interval; displaying the pulled microblog messages according to the corresponding display duration. By obtaining the set display duration of the microblog messages and pulling the microblog messages according to the specified time interval, the method, system and computer storage medium for displaying microblog wall may control the display duration of the microblog messages and prevent the chaos from occurring during the displaying of microblog messages.

This is a continuation of International Application No.PCT/CN2012/070915, filed on Feb. 7, 2012, entitled “METHOD, SYSTEM ANDCOMPUTER STORAGE MEDIUM FOR DISPLAYING MICROBLOG WALL,” the disclosureof which is incorporated herein by reference, which claims priority fromChinese Patent Application No. 201110055414.0, filed on Mar. 9, 2011,entitled “METHOD FOR DISPLAYING MICROBLOG WALL AND SYSTEM THEREOF.”

FIELD OF THE INVENTION

The present disclosure relates to the field of message processing, andmore particularly to a method and system for displaying microblog walland a computer storage medium.

BACKGROUND OF THE INVENTION

Microblog wall refers to a big screen for displaying microblog messagesof a specified topic in events such as exhibition, concert, wedding,etc. The big screen can synchronously display text messages sent by theparticipants on the spot and microblog messages sent by cyber friends,which enable the live and online audiences to deliver and obtain thelatest event information.

In the traditional display technique of the microblog wall display, amicroblog webpage of a specified topic is normally opened and projectedonto a screen, and the real-time interaction is achieved by setting atime interval on a browser to update the webpage. The user just need tosend microblog messages to the specified topic, and the messages will bethen displayed by a front page.

However, in the traditional display technique of the microblog wall, thewebpage is updated at a certain time interval, and old messages will bereplaced by new messages in every update. If there are many new messagesto be shown in a short time, the old messages will be replaced by thenew messages. The display duration of old messages will be very short,and thus the old messages can not be completely shown to the audience.

Therefore, heretofore unaddressed needs exist in the art to address theaforementioned deficiencies and inadequacies.

SUMMARY OF THE INVENTION

It is an object of the present disclosure to provide a method fordisplaying microblog wall, which can control the display duration ofmessages.

According to an aspect of the disclosure, a method for displayingmicroblog wall includes the steps of:

-   -   obtaining microblog messages of a specified topic;    -   obtaining a set display duration of the microblog messages;    -   pulling the microblog messages according to a specified time        interval; and    -   displaying the pulled microblog messages according to the        corresponding display duration.

Preferably, the step of obtaining microblog messages of a specifiedtopic includes at least one of the following steps:

-   -   pulling the microblog messages of the specified topic through a        keyword search interface;    -   pulling the microblog messages of the specified topic through a        microblog interface; and    -   pulling the microblog messages of the specified topic through a        mobile communication terminal interface.

Preferably, after the step of obtaining microblog messages of aspecified topic, the method further includes: screening the microblogmessages to select the microblog messages related to the specifiedtopic.

Preferably, after the step of obtaining a set display duration of themicroblog messages, the method further includes: obtaining a set displaymanner of the microblog messages, and the display manner is sticky orpreempted display.

Preferably, the method further includes:

-   -   obtaining published time of the microblog messages;    -   before the step of pulling the microblog messages according to        the specified time interval, and the method further includes:        sorting the microblog messages according to the display manner        and the published time of the microblog messages to form a        microblog message queue; and    -   the step of pulling the microblog messages according to the        specified time interval includes: pulling the microblog messages        from the microblog message queue according to the specified time        interval.

Preferably, the method further includes: the step of obtaining a setstyle of a display webpage; and the step of displaying the pulledmicroblog messages according to the corresponding display durationincludes: displaying the pulled microblog messages according to thecorresponding display duration and the style of the display webpage.

Preferably, the style of the display webpage includes a presetbackground image and a banner, and the step of displaying the pulledmicroblog messages according to the corresponding display durationincludes: displaying the pulled microblog messages according to thecorresponding display duration with setting the preset background imageand the banner as a background of the display webpage.

It is a further aspect of the disclosure to provide a system fordisplaying microblog wall, which can control the display duration of themessages.

According to a further aspect of the disclosure, a system for displayingmicroblog wall includes:

-   -   a message obtaining module, configured to obtain microblog        messages of a specified topic;    -   a parameter obtaining module, configured to obtain a set display        duration of the microblog messages;    -   a pulling module, configured to pull the microblog messages        according to the specified time interval; and    -   a displaying module, configured to display the pulled microblog        messages according to the corresponding display duration.

Preferably, the message obtaining module includes at least one of asearch interface, a microblog interface and a mobile communicationterminal interface, for pulling the microblog messages of the specifiedtopic.

Preferably, the system further includes a screening module, configuredto screen the microblog messages to select the microblog messagesrelated to the specified topic.

Preferably, the parameter obtaining module is further configured toobtain a set display manner of the microblog messages, and the displaymanner is sticky or preempted displaying.

Preferably, the system further includes a sorting module, and themessage obtaining module is further configured to obtain published timeof the microblog messages, and the sorting module is configured to sortthe microblog messages according to the display manner and the publishedtime of the microblog messages, to form a microblog message queue; thepulling module is further configured to pull the microblog messages fromthe microblog message queue according to the specified time interval.

Preferably, the parameter obtaining module is further configured toobtain a set style of the display webpage, and the displaying module isconfigured to display the pulled microblog messages according to thecorresponding display duration and the style of the display webpage.

Preferably, the style of display webpage includes a preset backgroundimage and a banner, and the displaying module is further configured todisplay the pulled microblog messages according to the correspondingdisplay duration with setting the preset background image and the banneras the background of the display webpage.

Furthermore, it is still a further aspect of the disclosure to provide acomputer storage medium which can control the display duration ofmessages.

A computer storage medium storing computer executable instructions toexecute a method for displaying microblog wall, and the method includesthe steps of:

-   -   obtaining microblog messages of a specified topic;    -   obtaining a set display duration of the microblog messages;    -   pulling the microblog messages according to the specified time        interval; and    -   displaying the pulled microblog messages according to the        corresponding display duration.

By obtaining the set display duration of the microblog messages andpulling the microblog messages according to the specified time interval,the method, system, and computer storage medium for displaying microblogwall can control the display duration of the microblog messages andprevent the chaos from occurring in displaying microblog messages.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1. is a flow chart of a method for displaying microblog wallaccording to one embodiment of the present disclosure.

FIG. 2. is an exemplary diagram of the status of microblog messages in amicroblog message queue.

FIG. 3 is an exemplary diagram of the microblog message display.

FIG. 4 is a structural diagram of a system for displaying microblog wallaccording to one embodiment of the present disclosure.

FIG. 5 is a structural diagram of a system for displaying microblog wallaccording to a further embodiment of the present disclosure.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

The present disclosure is more particularly described in the followingexamples that are intended as illustrative only since numerousmodifications and variations therein will be apparent to those skilledin the art. Various embodiments of the disclosure are now described indetail. Referring to the drawings, like numbers indicate like componentsthroughout the views. As used in the description herein and throughoutthe claims that follow, the meaning of “a”, “an”, and “the” includesplural reference unless the context clearly dictates otherwise. Also, asused in the description herein and throughout the claims that follow,the meaning of “in” includes “in” and “on” unless the context clearlydictates otherwise. Moreover, titles or subtitles may be used in thespecification for the convenience of a reader, which shall have noinfluence on the scope of the present disclosure.

As shown in FIG. 1, in one embodiment, a method for displaying microblogwall includes the following steps.

Step S100, obtain microblog messages of a specified topic.

The microblog wall is a screen for displaying microblog messages of aspecified topic. To enable the audience to participate the interactionof the specified topic, it is necessary to obtain the microblog messagesrelated to the specified topic in real-time manner. The specified topiccan be various topics, such as celebration of the Chinese SpringFestival.

In one embodiment, the step S100 can be at least one of the followingsteps.

(1) Pull the microblog messages of the specified topic through a keywordsearch interface.

Based on the keyword searching, the relative microblog messages arepulled from the Internet, for example, the key word is “SpringFestival”.

(2) Pull the microblog messages of the specified topic through amicroblog interface.

The microblog messages published by the audience according to thespecified topic, or the microblog messages related to the specifiedtopic published by logging on to the user's account are both pulledthrough the microblog interface. For example, the user can publish themicroblog messages on the microblog topic of Spring Festival Gala. Theuser can log on to his private account to publish microblog messagesabout Spring Festival wishes, and these microblog messages will bepulled through the microblog interface.

(3) Pull the microblog messages of the specified topic through a mobilecommunication terminal interface.

The user may send the microblog messages by using a mobile communicationterminal to a special service number, for example, the user may send thespring festival wishes to the special service number 1066XXXX by amobile phone. In addition, one specified topic may have differentspecial service numbers according to telecommunication operators. Themicroblog messages are pulled and sent to the special service numberthough the mobile communication terminal interface.

At the same time of the step S100, the method further includes the stepof obtaining published time of the microblog messages. When the audiencepublishes the microblog message, the system will record the publishedtime. While obtaining the microblog messages of the specified topic, thepublished time of the microblog messages is also obtained, so that themicroblog messages may be displayed in order according to the publishedtime of the microblog messages.

After the step of S100, the method further includes: screening themicroblog messages to select the microblog messages related to thespecified topic. The obtained microblog messages may contain somemicroblog messages which are not related to the specified topic, and themicroblog messages related to the specified topic are selected duringthe screening process. While the obtained microblog messages arescreened, the message status is recorded through buffer area (e.g.cookie), and highlighted to avoid the repeating of screening. Thescreening of the microblog messages related to the specified topicbefore displaying, will improve the usage rate of screen.

Step S110, a set display duration of the microblog messages is obtained.The display duration of the microblog messages may be set according tothe need. For example, the display time of the microblog messages on thescreen may be 10 seconds, 20 seconds, 30 seconds, etc. If the specifiedtopic is “Celebration of Spring Festival”, the display duration may beset as 30 seconds for the microblog message of “Wish All PeopleHappiness and Wealth”, and the display duration may be set as 10 secondsfor the microblog message of “Wish Your Family a Happy New Year”.Furthermore, when there is image information contained in the microblogmessage, a set time for enlarging the image may be obtained.

In a preferred embodiment, after the step of S110, the method furtherincludes the step of: obtaining a set display manner of the microblogmessages, and the display manner is sticky or preempted display. Whenthe display style of the microblog message is set to be sticky, it meansthe microblog messages can stay on the display webpage for a long time,while other messages cannot be displayed, and when it needs to proceedto display other micoblog messages, the setting of sticky display styleof the microblog message should be cancelled. When the display style ofthe microblog message is set as preempted displaying, it means themicroblog message is displayed on the top of the microblog messages tobe displayed, preferably on the display webpage.

In a preferred embodiment, after the step S110, the method furtherincludes the step of: sorting the microblog messages according to thedisplay manner and the published time of the microblog messages, to forma microblog message queue. The microblog messages form the microblogmessage queue according to published time, when the display style of themicroblog message is the preempted display, the microblog message is seton the top of the microblog message queue. When the display style of themicroblog message is sticky, the microblog message is set on the top ofthe microblog message queue, and the display duration is set at arelatively large value such that the display duration is longer,achieving the sticky effect. The microblog messages in the microblogmessage queue may be changed or deleted.

Step S120, the microblog messages are pulled according to a specifiedtime interval.

The display webpage of microblog wall can be updated at the specifiedtime interval to pull the microblog messages. When the microblogmessages are processed to form the microblog message queue, the stepS120 is: pulling the microblog messages from the microblog message queueaccording to the specified time interval. One or several microblogmessages may be pulled from the microblog message queue according to thespecified time interval. That is, the pulling of the microblog messagesis started from 0 minute 0 hour, and then after the time interval t(e.g. 5 seconds), the microblog messages are pulled again, and thenafter another the time interval t, the microblog messages are pulledonce again, and proceed in this manner.

Step S130, the pulled microblog messages are displayed according to thecorresponding display duration.

The pulled microblog messages will be displayed on the display webpageaccording to the corresponding display duration.

In a preferred embodiment, the method for displaying microblog wallfurther includes the step of: obtaining a set style of the displaywebpage. Step S130 is changed into: displaying the pulled microblogmessages according to the corresponding display duration and the styleof the display webpage. The style of the display webpage can be a presetbackground image and a banner of the display webpage, and the step S130is implemented by: displaying the pulled microblog messages according tothe corresponding display duration with setting the preset backgroundimage and the banner as the background of the display webpage. Thebanner can be multiple images that can be changed in turn at preset timeinterval, and the content of the banner can be designed by the topicdesigner. Alternatively, a CSS style of the display webpage can be setby Cascading Style Sheet (CSS) editing area, and the CSS is a group offormat setting rules, and it is used to control the appearance of theWeb webpage. Furthermore, a white list may be set to the displaywebpage, that is, some users are allowed to access the display webpage.

Moreover, when the microblog messages are pulled from the microblogmessage queue to display on the microblog wall according to the abovemethod, there are several status of the microblog messages from themicroblog message queue. As shown in FIG. 2, the specified time intervalof the pulled microblog message is subtracted from the display durationof the microblog message to get a difference value. If the differencevalue is smaller than 0 and the microblog message has been pulled, itmeans the microblog message has been displayed. If the difference valueis bigger than 0 and the microblog message has been pulled, it means themicroblog message is being displayed. If the difference value is biggerthan 0 and the microblog message has not been pulled, it means themicroblog message is going to be displayed. If the difference value isbigger than 0 and the microblog message has been pulled, the samemicroblog message will be pulled again in the next pulling until thedifference value between its display duration and the time interval issmaller than 0, and thus the display duration of the microblog messageis an integral multiple of the interval time of pulling. After pulling amicroblog message, judge whether it is the same microblog message as thepreviously pulled microblog message. If it is the same, then the displaywebpage will not be updated. If it is different, the newly pulledmicroblog message will be placed on the top of the display webpage. Thejudgment on whether they are the same microblog messages is implementedby verifying and comparing of the information abstracts (e.g. md5 code)of the microblog messages.

As shown in FIG. 3, three microblog messages are pulled at a time anddisplayed on the webpage at the beginning, and one microblog message ispulled at each specified time interval. If the pulled microblog messageis judged to be a new microblog message 4, then lower the microblogmessage 3 and the microblog message 2, while the microblog message 4 isdisplayed on the top, and the old microblog message 1 is no longerdisplayed. A rolling effect is thus obtained.

Furthermore, a computer storage medium storing computer executableinstructions is further provided. The computer executable instructionsare to execute a method for displaying microblog wall. The method fordisplaying microblog wall executed by the computer executableinstructions in the computer storage medium has been described in theabove description.

As shown in FIG. 4, in one embodiment, a system for displaying microblogwall includes a message obtaining module 400, a parameter obtainingmodule 401, a pulling module 420 and a displaying module 430.

The message obtaining module 400 is configured to obtain the microblogmessages of the specified topic. The microblog wall is a screen fordisplaying microblog messages of the specified topic. To allow theaudience to participate interaction of a specified topic, it isnecessary to obtain the microblog messages related to the specifiedtopic in real-time manner. The specified topic can be various topics,such as celebration of the Chinese Spring Festival. Furthermore, themessage obtaining module 400 is configured to obtain the published timeof the micoblog messeages. When the microblog messages are published bythe audience, the system will automatically record the published time.When the microblog messages of the specified topic are obtained by themessage obtaining module 400, the published time of the microblogmessages can be obtained simultaneously, so that the microblog messagesmay be displayed in order according to the published time of themicroblog messages.

In one embodiment, the message obtaining module 400 includes at leastone of a search interface, a microblog interface and a mobilecommunication terminal interface, for pulling the microblog messages ofthe specified topic.

(1) The microblog messages of the specified topic are pulled by thesearch interface.

Based on the keyword (e.g. Spring Festival), the relative microblogmessages can be pulled from the Internet.

(2) The microblog messages of the specified topic are pulled by themicroblog interface.

The microblog messages published by the audience according to thespecified topic, or the microblog messages related to the specifiedtopic by logging on to the user's account are both pulled through themicroblog interface. For example, the user publishes microblog messageson the microblog topic of Spring Festival Gala, or the user logins tohis private account to publish the microblog message about springfestival wishes, and the system may pull these microblog messagesthrough the microblog interface.

(3) The microblog messages of the specified topic are pulled by themobile communication terminal interface.

The user sends the microblog messages to a special service number byusing the mobile communication terminal interface. For example, the usermay send the Spring Festival wishes to the special service number1066XXXX by a mobile phone. One specified topic may have differentspecial service numbers according to different telecommunicationoperators. The system may pull the microblog messages sent to thespecial service number through the mobile communication terminalinterface.

The parameter obtaining module 410 is configured to obtain the setdisplay duration of the microblog messages. The display duration of themicroblog messages is set according to the need, for example, the timefor displaying the microblog messages on the screen may be 10 seconds,20 seconds, 30 seconds, etc. The specified topic is, for example,“Celebration of Spring Festival”, the display duration of the microblogmessage of “Wish All People Happiness and Wealth” may be set at 30seconds, while the display duration of the microblog message of “WishYour Family a Happy New Year” may be set at 10 seconds. The set displayduration of the microblog messages may be obtained by the parameterobtaining module 410. Furthermore, when there is image informationcontained in the microblog message, the set time for enlarging the imagemay be obtained, and the character font size of messages can be changed.

Furthermore, in one embodiment, the parameter obtaining module 410 isfurther configured to obtain the set display manner of the microblogmessages, and the display manner is sticky or preempted display. Whenthe display style of the microblog message is set as sticky, it meansthe microblog message can stay on the display webpage for a long time,while other messages cannot be displayed, and when it is necessary toproceed to display other microblog messages, the sticky display of themicroblog message should be cancelled. When the display style of themicroblog message is set as preempted display, it means the microblogmessage is displayed on the top of the microblog messages to bedisplayed, and preferably on the displayed webpage.

Furthermore, in one embodiment, the parameter obtaining module 410 isfurther configured to obtain the set style of the display webpage. Thestyle of the display webpage can include a preset background image and abanner of the display webpage. The banner can be multiple images whichcan be changed in turn at a preset time interval. The content of thebanner can be designed by the topic designer. However, a CSS style ofthe display webpage can be set by Cascading Style Sheet (CSS) editingarea, and the CSS is a group of format setting rules, and it is used tocontrol the appearance of the Web webpage. Furthermore, a white list ofthe display webpage may be set, which allows some users to access thedisplay webpage.

The pulling module 420 is configured to pull the microblog messagesaccording to the specified time interval. The display webpage ofmicroblog wall may be updated at the specified time interval to pull themicroblog messages. For example, the pulling of the microblog message isstarted from 0 minute 0 hour, then after a time interval t (e.g. 5seconds), microblog messages are pulled again, and after a further timeinterval t, microblog messages are pulled once again, and proceed inthis manner.

The displaying module 430 is configured to display the pulled microblogmessages according to the corresponding display duration. When the setstyle of the display webpage is obtained by the parameter obtainingmodule 410, the displaying module 430 is further configured to displaythe pulled microblog message according to the corresponding displayduration and the style of the display webpage. If the style of thedisplay webpage includes the preset background image and the banner,then the displaying module 430 will display the pulled microblogmessages according to the corresponding display duration with settingthe preset background image and the banner as the background of thedisplay webpage.

In one embodiment, as shown in FIG. 5, the system for displayingmicroblog wall further includes a screening module 440 and a sortingmodule 450, in addition to the message obtaining module 400, theparameter obtaining module 410, the pulling module 420 and thedisplaying module 430.

The screening module 440 is configured to screen the microblog messagesto select the microblog messages related to the specified topic. Themicroblog messages obtained by the message obtaining module 400 maycontain some microblog messages that are not related to the specifiedtopic. The microblog messages related to the specified topic areselected after the screening process of the screening module 440. Whenthe obtained microblog messages are screened by the screening module440, the screened message status is recorded by a buffer area (e.g.cookie), and highlighted to avoid the repeating of screening. Thescreened microblog messages that are related to the specified topic arethen displayed. This improves the usage rate of screen.

The sorting module 450 is configured to sort the microblog messagesaccording to the display manner and the published time of the microblogmessages, to form a microblog message queue. The microblog messages formthe microblog message queue according to the published time. When thedisplay style of the microblog message is the preempted display, themicroblog message is set on the top of the microblog messeage queue bythe sorting module 450. When the display style of the microblog messageis sticky, the microblog message is set on the top of the microblogmessage queue by the sorting module 450, and the display duration is setat a relatively large value, and thereby the longer display duration maybe obtained, such that the message is maintained sticky. The microblogmessages of the microblog message queue may be changed or deleted.

The pulling module 420 is also configured to pull the microblog messagesfrom the microblog message queue according to the specified timeinterval.

When the microblog message is pulled by the system from the microblogmessage queue to display on the microblog wall, there are several statusof the microblog messages in the microblog message queue. As shown inFIG. 2, the specified time interval of the pulled microblog message issubtracted from the display duration of the microblog message to get adifference value. If the difference value is smaller than 0 and themicroblog message has been pulled, it means the microblog message hasbeen displayed. If the difference value is bigger than 0 and themicroblog message has been pulled, it means the microblog message isbeing displayed. If the difference value is bigger than 0 and themicroblog message has not been pulled, it means the microblog message isgoing to be displayed. If the difference value is bigger than 0 and themicroblog message has been pulled, the same microblog message will bepulled again in the next pulling, and the pulling of the same microblogmessage is stopped when the difference value between the displayduration and the past time intervals. The display duration of themicroblog message is an integral multiple of the time interval ofpulling. After a microblog message is pulled by the pulling module 420,the judgment on whether it is the same microblog message as thepreviously pulled microblog message is carried out. If it is the same,the display webpage will not be updated by the displaying module 430.Otherwise, the newly pulled microblog message will be disposed on thetop of the display webpage by the displaying module 430. The judgment onwhether they are the same microblog message is implemented by verifyingand comparing the information abstract (e.g. md5 code) of microblogmessages.

By obtaining the set display duration of the microblog message andpulling the microblog messages according to the specified time interval,the method, system and computer storage medium for displaying microblogwall can control the display duration of the microblog message andprevent the chaos from occurring during the displaying of microblogmessages.

Furthermore, the microblog messages of the specified topic may beobtained by multiple ways, which is convenient for the user toparticipate the topic, and thereby the ways to obtain the microblogmessages are enriched. The obtained microblog messages are screened todelete the microblog message irrelative to the specified topic, whichimproves the quality in displaying the microblog messages. Moreover, thedisplay manner of the microblog messages may be obtained to control theways of displaying the microblog messages.

The embodiments are chosen and described in order to explain theprinciples of the disclosure and their practical application so as toactivate others skilled in the art to utilize the disclosure and variousembodiments and with various modifications as are suited to theparticular use contemplated. Alternative embodiments will becomeapparent to those skilled in the art to which the present disclosurepertains without departing from its spirit and scope. Accordingly, thescope of the present disclosure is defined by the appended claims ratherthan the foregoing description and the exemplary embodiments describedtherein.

What is claimed is:
 1. A method for displaying microblog wall,comprising: obtaining microblog messages of a specified topic; obtaininga set display duration of the microblog messages; pulling the microblogmessages according to a specified time interval; and displaying thepulled microblog messages according to the corresponding displayduration.
 2. The method of claim 1, wherein obtaining the microblogmessages of the specified topic comprises at least one of: pulling themicroblog messages of the specified topic through a keyword searchinterface; pulling the microblog messages of the specified topic througha microblog interface; and pulling the microblog messages of thespecified topic through a mobile communication terminal interface. 3.The method of claim 1, wherein after obtaining the microblog messages ofthe specified topic, the method further comprises: screening themicroblog messages to select the microblog messages related to thespecified topic.
 4. The method of claim 1, wherein after obtaining theset display duration of the microblog messages, the method furthercomprises: obtaining a set display manner of the microblog messages,wherein the display manner is sticky or preempted display.
 5. The methodof claim 4, further comprising: obtaining published time of themicroblog messages; wherein before pulling the microblog messagesaccording to the specified time interval, the method further comprises:sorting the microblog messages according to the display manner and thepublished time of the microblog messages, to form a microblog messagequeue; and pulling the microblog message according to the specified timeinterval comprises: pulling the microblog message from the microblogmessage queue according to the specified time interval.
 6. The method ofclaim 1, further comprising: obtaining a set style of a display webpage;wherein displaying the pulled microblog messages according to thecorresponding display duration comprises: displaying the pulledmicroblog messages according to the corresponding display duration andthe style of the display webpage.
 7. The method of claim 6, wherein thestyle of the display webpage comprises a preset background image and abanner, and displaying the pulled microblog messages according to thecorresponding display duration comprises: displaying the pulledmicroblog messages according to the corresponding display duration withsetting the preset background image and the banner as a background ofthe display webpage.
 8. A system for displaying microblog wall,comprising: a message obtaining module, configured to obtain microblogmessages of a specified topic; a parameter obtaining module, configuredto obtain a set display duration of the microblog messages; a pullingmodule, configured to pull the microblog messages according to specifiedtime interval; and a displaying module, configured to display the pulledmicroblog messages according to the corresponding display duration. 9.The system of claim 8, wherein the message obtaining module comprises atleast one of a search interface, a microblog interface and a mobilecommunication terminal interface, for pulling the microblog messages ofthe specified topic.
 10. The system of claim 8, further comprising: ascreening module, configured to screen the microblog messages to selectthe microblog messages related to the specified topic.
 11. The system ofclaim 8, wherein the parameter obtaining module is further configured toobtain a set display manner of the microblog messages, wherein thedisplay manner is sticky or preempted display.
 12. The system fordisplaying microblog wall according to claim 11, further comprising: asorting module; wherein the message obtaining module is furtherconfigured to obtain published time of the microblog messages, and thesorting module is configured to sort the microblog messages according tothe display manner and the published time of the microblog messages toform a microblog message queue; and the pulling module is furtherconfigured to pull the microblog messages from the microblog messagequeue according to the specified time interval.
 13. The system of claim8, wherein the parameter obtaining module is further configured toobtain a set style of a display webpage, and the displaying module isfurther configured to display the pulled microblog messages according tothe corresponding display duration and the style of the display webpage.14. The system of claim 13, wherein the style of the display webpagecomprises a preset background image and a banner, and the displayingmodule is further configured to display the pulled microblog messagesaccording to the corresponding display duration with setting the presetbackground image and the banner as a background of the display webpage.15. A computer storage medium storing computer executable instructionsto execute a method for displaying microblog wall, wherein the methodcomprises: obtaining microblog messages of a specified topic; obtaininga set display duration of the microblog messages; pulling the microblogmessages according to a specified time interval; and displaying thepulled microblog messages according to the corresponding displayduration.
 16. The computer storage medium of claim 15, wherein obtainingthe microblog messages of a specified topic comprises at least one of:pulling the microblog messages of the specified topic through a keywordsearch interface; pulling the microblog messages of the specified topicthrough a microblog interface; and pulling the microblog messages of thespecified topic through a mobile communication terminal interface. 17.The computer storage medium of claim 15, wherein after obtainingmicroblog messages of a specified topic, the method further comprises:screening the microblog messages to select the microblog messagesrelated to the specified topic.
 18. The computer storage medium of claim15, wherein after obtaining a set display duration of the microblogmessages, the method further comprises: obtaining a set display mannerof the microblog messages, wherein the display manner is sticky orpreempted display.
 19. The computer storage medium of claim 18, whereinthe method further comprises: obtaining published time of the microblogmessages; wherein before pulling the microblog messages according to thespecified time interval, the method further comprises: sorting themicroblog messages according to the display manner and the publishedtime of the microblog messages to form a microblog message queue; andpulling the microblog messages according to the specified time intervalcomprises: pulling the microblog messages from the microblog messagequeue according to the specified time interval.
 20. The computer storagemedium of claim 15, wherein the method further comprises: obtaining aset style of a display webpage; wherein displaying the pulled microblogmessages according to the corresponding display duration comprises:displaying the pulled microblog messages according to the correspondingdisplay duration and the style of the display webpage.
 21. The computerstorage medium of claim 20, wherein the style of the display webpagecomprises a preset background image and a banner, and displaying thepulled microblog messages according to the corresponding displayduration comprises: displaying the pulled microblog messages accordingto the corresponding display duration with setting the preset backgroundimage and the banner as a background of the display webpage.